Art, Design, Luxury and Lifestyle.

As the editorial director of VOICES magazine — the publication for Maze Row — I work with Spinach Branding to shape the publication’s vision and create compelling stories at the intersection of wine, food and culture. Leading a global team of writers, photographers, and videographers, I oversee the production of engaging content across print and digital platforms, ensuring VOICES remains a dynamic and inspiring publication.

At Spinach, I play a key role as a design and luxury specialist, helping global brands craft compelling narratives that resonate with their audiences. From overseeing the editorial direction of VOICES for Maze Row to brand books like La Vita Campari for Campari and advising on trend forecasting and brand strategy, I bring a blend of creativity and strategic insight to every project, helping brands engage with their audiences on a deeper level.

The Life Negroni is a project that best reflects my passion for storytelling. As the co-author, I helped bring this celebrated book to life, uncovering the rich history, cultural significance, and artistry behind one of the world’s most iconic cocktails. Through meticulous research and captivating narratives, we explored the Negroni's evolution and the personalities who shaped its story, creating a book that resonates with both cocktail enthusiasts and design aficionados alike.

As a senior contributor to Forbes Lifestyle, for several years I’ve been exploring the dynamic worlds of design, art and luxury through insightful storytelling. My writing delves into the cultural and creative forces shaping these industries, offering readers thoughtful perspectives on innovation and craftsmanship.

As a freelance writer, I contribute to leading publications including Wallpaper* , where I explore the intersections of design, culture and luxury. My work captures the essence of creative innovation, offering readers engaging stories that celebrate craftsmanship, artistry and visionary thinking.

For me, cars are more than machines — they’re cultural icons that tell stories of design, engineering, and the way we move through the world. Over the years, I’ve contributed to many leading car and design publications, delving into the artistry and innovation shaping the future of mobility. One of my most rewarding projects was editing Honda’s Dream magazine, where I worked on crafting stories that celebrated the brand’s vision, technology, and the human narratives driving its innovation.